CoBilt — Faster Than Ever
A fictional AI-powered website builder, brought to life through motion.
Personal project · concept, design & animation
From a prompt to a complete brand
CoBilt is a concept for an AI-powered website builder that can transform your simple text prompt into a fully developed brand, website and all. The actual platform making the branding is just one side of the equation. There is the actual brand it has to make.
That's where Formade comes in. A fictional furniture brand that focuses on minimal mid-century/scandinavian design.
Here are a few examples that went by way too quickly in the video
One tool,
two identities
For this video, the challenge was to build two distinct visuals identity. CoBilt and Formade have to feel like two separate brands.
The challenge was to communicate the breadth of CoBilt's capabilities while keeping the experience fast, engaging, and easy to follow. I built the animation around a rapid progression from a simple prompt to a finished website, then expanded the story to reveal the brand assets behind it.
CoBilt's dark interface and vivid accents contrast with Formade's warm, restrained visual identity. This distinction helps establish two separate brands while making the relationship between them clear.
More than a website
CoBilt doesn't only make you a website, it makes you a brand. I brought Formade's individual brand assets into the animation with a rapid succession of layouts, mockups, and brand imagery that suggests a much larger visual system beyond what's shown on the screen.
Using AI to generate the furniture and product shots was key to keeping a consistent visual identity across Formade's products and brand materials. This helped the brand feel cohesive rather than assembled from unrelated images.
